Small and even medium sized businesses are going under by the dozen daily in this troublesome economy. This despite the fact there are lots of free or low cost marketing ideas for small business. Small bizops will undoubtedly continue to fail as retailers like Walmart and Target battle it out for market domination by offering ridiculously low prices on everything from clothing to electronics to nutrition.
When small businesses become a victim of this unbeatable competition, folks lose their livelihoods and communities lose valuable resources.
Unless we can come up with solutions to this troubling problem our only choice will be to buy like drones in these giant warehouses and see our local shops continue to close. If you own one of them you need to look for ways to compete on something other than cost.
You need some new ideas to market your small business effectively in the face of competition from the big guys. And you need some basic tools and good training.
If you are a bricks and mortar business, you’ve a battle on your hands, particularly if you offer anything that the enormous chains offer. You have got to become unique, an expert at what you do, and you need to offer the best customer service possible, then market that fact.
Expertise, uniqueness and customer service are the 3 main things which aren’t supplied by these giant chains. Since the small businesses are the backbone of our community, I like to shop at small locally based retailers. Additionally, they’re very helpful and well informed compared to big chains where you are not going to get the help you want.
As a small, local business you need to focus on those things and not try to compete on price alone. Then consider what you can do to market those aspects of your business.
Why not establish a presence online? It is surprising that that a lot of small businesses have not taken advantage of the Internet to market their business. Many don’t even have a simple website with a domain name that identifies them. It is very easy and inexpensive so get one.
The domain name should identify the main product or service offered as well as the owner. If you operate a butcher shop for instance, joesmeats.com or joesfreshmeats.com will show up in local searches for meats, fresh meats, butcher shops, etc.
The fact is Google loves small business and supports them by placing them on the top page of the search results provided they put the name of the city and details about some of their key products or special offerings on their web page.
A simple website offers a gigantic advantage to small business owners. More and more people search online for almost all their needs so if your small business adopts this simple marketing idea it will benefit significantly.
Besides this, small business owners can list their websites in local directories such as one provided by the local Chamber of Commerce, and make it very easy for customers to find them.
The fact is many small business owners believe that starting and maintaining a website will not be inexpensive and is a difficult proposition. In fact it’s not all that hard. However, outsourcing the job of putting up and maintaining a site can be done rather economically.
All a small local business needs is a Google map of where they are , a page explaining what they do, a section that gives hours of operation, contact information, some great photos and perhaps a listing of products or services offered, and that’s it!
Add an opt in box for people to subscribe to a monthly or weekly newsletter and you can turn this marketing idea for small business into a way to advertise for free. You can offer coupons, send out sales announcements and provide articles that inform clients about your business or products.
Add in some advertizing from other businesses and you can turn the site into an income generator and recoup the cost of building and maintaining it.
If your business has products and/or services that can be delivered outside of your local area, marketing online becomes a bit more involved and more difficult.
Competition for the attention of the huge number of people to be reached on the Internet is intense. As a result a number of additional online marketing ideas for small business have to be implemented. Building a targeted list of prospects, Search Engine Optimization, sales and marketing funnels and a host of more technical marketing strategies become necessary.
In a nutshell the business website or content on the site, has to attract a lot of traffic. To do that it has to get ranked high in search engine results, preferably one page 1 of Google. Many factors go into this including the age of the site, the quantity of backlinks the site has, the value and relevancy of its content and the frequency of updates with new content.
A business website must provide impeccable consumer service, helpful information and has to market the business as a unique brand. You can see this is a little more complicated that serving the needs of a local customer base where a simple website can enhance business success easily.
In fact taking the these marketing ideas for small business beyond the local arena involve what we recognize as attraction marketing. Farming out an attraction marketing model for your small business is possible but not advised. You want to be in full control of your business brand. That will take tools, training and a sales and marketing system to put all the pieces together.
The good news is that such systems exist, are not very costly, and can be mastered by just about anyone. They take an investment of both time and money. But you and your business are worth it.
Once up and running your attraction marketing system will have been the very best marketing idea for your small business that you ever had. If you are ready to get started click here to get the details on the System employed to market many types of businesses.
Online Marketing Professional
(406) 272-5014 Skype: Viking278
P.S. I would LIKE nothing better than to help people like YOU make mon.ey.
*The author of this post receives compensation when products and services featured herein are purchased. Results are unique. Your results will vary.
In truth I’m just a nice guy trying to help you.
Online marketer from Edmonton, Alberta, Canada. I come from a background in science with wetland and waterfowl ecology and management as both passions and vocation. I continue to be very passionate about wildlife conservation and protecting the environments upon which we all depend. I have been around the block with network marketing and affiliate sales. While I no longer focus on those areas of business I do promote the best MLM training I've ever seen- Go90Grow. It's all based on The Success System That Never Fails. I have graduated to online retailing of physical products. I'm a graduate and Certified Guide for The Master Key Experience which is the ultimate in personal development. Get in touch if you've a mind to. I'm always open to new things and new friends.
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