Affiliate marketing can be a very lucrative business. However, there are some rules you need observe or you may make no money or you’ll lose your shirt.
There are two basic approaches favoured by people who launch an affiliate marketing business.
The first is what I call the “shoot from the hip” approach. It appears simple and easy with high income potential. There are many products and programs to choose from and many aspiring affiliate marketers jump right in. It goes something like this:
This sort of trial and error approach can be frustrating and costly. Any kind of business venture that is not based on a market analysis and a well thought out plan will always be thus.
A better approach would be to take the time to define the type of people you would like to spend your time with as customers. Identify as much about them as you can.
Include details like age, gender, education, job or business, interests and especially things that cause them some type of pain, trouble or worry.
In other words, define a very targeted, specific audience that you want to work with. Then select an area or issue that is a problem for your audience that is also of interest to you. This will be the focus of your affiliate marketing business. You will want to help them solve this problem.
Once you’ve defined your audience and what issue you want to help them with, do a detailed search for affiliate products that will solve the problem. Find as many as you can and evaluate them. See how well they serve your customers needs as well as how well they serve your need to make money.
In this process you will be able to evaluate the competition. You’ll be able to assess the alternatives your audience has to solve their problem. You will be able to pick the best product from a range of choices and enhance your chances of selling the most relevant and effective solution to them.
Once you’ve got that done, join the program of choice. Only then launch your advertising campaign. You don’t spend a dime until you have a winner selected. Doing this kind of detailed analysis of both your target market and the products that will solve the most pressing problems they have allows you to:
This is more effective because you know what your audience is looking for, where they will be looking and the language or words that will attract their attention. Any adjustments you make to your ads, landing pages or follow up messages will be based on an understanding of your clientele. They won’t be hit and miss or all or nothing like those in the first scenario.
If this makes sense to you, get in touch to see how I can help you. You might just get yourself onto my newsletter and I’ll send updates and other cool stuff directly to your inbox.
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Online marketer from Edmonton, Alberta, Canada. I come from a background in science with wetland and waterfowl ecology and management as both passions and vocation. I continue to be very passionate about wildlife conservation and protecting the environments upon which we all depend. I have been around the block with network marketing and affiliate sales. While I no longer focus on those areas of business I do promote the best MLM training I've ever seen- Go90Grow. It's all based on The Success System That Never Fails. I have graduated to online retailing of physical products. I'm a graduate and Certified Guide for The Master Key Experience which is the ultimate in personal development. Get in touch if you've a mind to. I'm always open to new things and new friends.
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