The goal of any internet marketer is to sell products and services in order to make money and build a business online.
In order to do that you need to have something that solves problems that people who go online and search the net for solutions to whatever it is they need to address. That can be anything from learning how to lose weight, how to improve relationships or make money online. They may be just looking for a great camera, a deal on electronics or computers and so on.
Your task as a marketer is to research markets and find products, services or opportunities where there is high demand for something you can market and earn significant income. You then have to figure out how to locate the people who are looking for a solution to a problem that particular item can address, and put your offer in front of them.
That’s the market and keyword research I am talking about. You have to discover what words or phrases those people are typing into the search bar on Google, Yahoo, Bing and other search engines so you can taylor your content and offers exactly to those searches.
Remember the four characteristics (or Golden Rules) that those phrases (keywords) must have and observe. They must be:
I talked about the need for doing some Market Research and initial keyword analysis earlier. I also illustrated how to go about finding keywords that are relevant– ones that are clearly related to the content of your website or other material you have published.
It’s pretty easy to find out how many searches are made per month for any keyword. All you need to do is open Google Keyword Planner, plug in the keywords and you get total searches per month, trends in searches over time and a simple estimate of competition. You’ll also get an estimate of what people running PPC (Pay Per Click) ads will pay for that keyword to get their ads on the first page of ad placements.
But for now let’s just talk about traffic. The simple fact is total searches is only part of the story. That’s because unless you can get your website or article or video on the first page of search results (SERP) it will not result in exposure and clicks.. That’s because the first three positions on page 1 get about 62% of all the clicks. In fact the 10 entries on page 1 of Google get well over 90% of all clicks for that keyword.
That leaves less than 10 per cent for the thousands or even millions of other websites that are competing for that keyword. SO you can see how important it is to get your content onto page 1, preferably into the top 3 spots.
So to estimate how many clicks you can expect to receive, that is How Much TRAFFIC your site will receive, you have to go beyond the total searches number. If there’s 2000 searches per month for your keyword and you are not on page 1, you stand a chance of getting a small fraction of about 100 clicks or visitors to your site.
You can calculate how much traffic you would receive for each of your target keywords if you were in the top three spots or in any of the top 10 using the estimates in the table. For instance, the number 1 spot would receive 42% of the traffic or about 840 visitors/month for a keyword receiving 2000 searches per month…. and so on.
But that can be pretty time consuming and overwhelming. Using a tool like Market Samurai will make your life a lot simpler and your marketing a whole lot more efficient. That’s covered in the video.
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*The author of this post receives compensation when products and services featured herein are purchased. Results are unique. Your results will vary.
Online marketer from Edmonton, Alberta, Canada. I come from a background in science with wetland and waterfowl ecology and management as both passions and vocation. I continue to be very passionate about wildlife conservation and protecting the environments upon which we all depend. I have been around the block with network marketing and affiliate sales. While I no longer focus on those areas of business I do promote the best MLM training I've ever seen- Go90Grow. It's all based on The Success System That Never Fails. I have graduated to online retailing of physical products. I'm a graduate and Certified Guide for The Master Key Experience which is the ultimate in personal development. Get in touch if you've a mind to. I'm always open to new things and new friends.
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