Social Media and Content Marketing

Content Marketing Tips

Content Alone Will Not Get Leads

A couple of quick content marketing tips for you today.

In my last post I talked about getting focused on one thing out of the many options you have to build your business; like writing a blog post or creating a video. The key is that once you’ve decided on that one thing, you just do it everyday for 30 to 90 days.

If what you are doing is posting value added content on your blog, or on Youtube, or running an advertising campaign, if you do it consistently, you’ll begin to generate the leads you need and start making sales.

And you’ll have formed a powerful habit that will energize you and lift your business out of the doldrums, if that’s where it is now.

So today I want to give you a few simple things you can do to see results as quickly as possible. Even though I’ll focus on blogging in this article, the principles would apply equally to other content marketing strategies.

Blogging Is A Longterm Content Marketing Strategy

I prefer blogging as a content marketing and lead generation strategy, but I know it’s not a quick fix. However, I also know it’s really important to get a steady stream of high quality content onto your blog. That will eventually attract leads and customers. Garbage material will not.

But just having that content out there and available on the internet isn’t enough to attract visitors, even though the “big G” likes well written or produced material, whether it’s a blog, a video, an audio or a podcast, and will tend to rank it higher than a lot of the stuff that’s just slapped together and thrown up as quickly as possible.

So, if you’ve established a target audience by picking keywords relevant to it, AND created your content so that it is clearly related to your keywords, you have the kind of material Google will rate favourably. Then you are on your way.

But content, all by itself, even if it’s top quality, well optimized and relevant material, is not really king. It will generate leads over time, but to be most effective, you have to do more to attract attention.

So I want to give a couple simple tips I learned from the marketers I follow who make a lot of money online by blogging, like Ray Higdon and Ty Tribble.

Spend Most of Your Time Promoting Your Content.

The thing that’s going to get you the most mileage out of your content is the number of places on the internet that you can get it onto. Once your article is posted on your blog the real work starts.

Get your content posted and shared on as many high authority social media sites as you can. Social signals that will result will not likely have any significant effect on your site’s Google ranking, but you’ll get a lot of eyeballs on your stuff and that will result in traffic to your website.

Here’s a short list of places you should post or share your content on:

  • Twitter
  • Facebook
  • Youtube
  • LinkedIn
  • Google+
  • Pinterest
  • Instagram
  • Periscope

When you share your post on these social media sites, you’ll always want to put a clear but not blatant call to action along with it. Invite people to Retweet on Twitter, Share on Facebook, +1 on Google Plus, and so on.

Invite comments and encourage interaction. Think about how you’ll want to word your headline. That will take some copy writing skill.

It’s easy to share your posts right from your blog page if you have a Theme or Plugin that puts Social Sharing buttons on the page.

Use Custom Images for Each Post

Putting high quality images in your blog posts not only increases their quality, it also facilitates on page optimization for SEO purposes. And attractive images are essential if you want to share on Facebook, Pinterest and Instagram.

I make a practice of putting a large format feature image on each of my posts. When I share on  Facebook for example, the image takes up the full space and my headline and excerpt appears  below it. Below is the last post I did and shared on Facebook.

Content Marketing Promotion

There are a variety of ways to create these custom images but I use Youzign or Canva. Both have superb but simple editing capabilities that will let you create stunning custom images.

There are also a huge number of sites where you can acquire royalty free images, some of which I’ll share with you later. However, I use Pixabay most of the time. One advantage of using Youzign to create the customization is that Pixabay is integrated right into the site.

Just a quick note about Google Images. I don’t use them despite the fact you can find superb images for almost anything you might want to write about. The reason is that you just don’t know whether you’ll get yourself into Copyright issues when you use them. It’s probably pretty unlikely, but I just don’t need to take that chance.

Alright, that’s it for the quick content marketing tips today. Hope you get some value from this.

If this all makes sense to you but you need some help with exactly how to get a blog up and running quickly and then how best to share posts on those social media sites (and a ton of other quality marketing ideas and how too’s) you might want to go to a source that I use. Click the button below if that’s the case.

Let’s Have A Look

 

All the best.

About the Author Terry Neraasen

Online marketer from Edmonton, Alberta, Canada. I come from a background in science with wetland and waterfowl ecology and management as both passions and vocation. I continue to be very passionate about wildlife conservation and protecting the environments upon which we all depend. I have been around the block with network marketing and affiliate sales. While I no longer focus on those areas of business I do promote the best MLM training I've ever seen- Go90Grow. It's all based on The Success System That Never Fails. I have graduated to online retailing of physical products. I'm a graduate and Certified Guide for The Master Key Experience which is the ultimate in personal development. Get in touch if you've a mind to. I'm always open to new things and new friends.

follow me on: